Wedding ideas for vendors

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"I hope you like these wedding suits. To make sure I would be able to fit into mine I 've been watching my weight. As you can see I've had it right out in front of me ..."

As a wedding vendor such as a florist, DJ, photographer or caterer, you often experience fierce competition when it comes to landing gigs. While many vendors opt to advertise in bridal magazines and at local bridal expos, the booth or advertisement can often be easily lost amidst the plethora of other vendors. Making yourself and your business stand out from the rest is critical to securing consistent business.

1. Presentation

   • Create an expo booth space that draws attention, even when surrounded by other vendors. A caterer can opt to present food in a unique fashion -- for example, serving dessert bites and appetizers in martini glasses. In lieu of simply setting up vases of arrangements and bouquets, a florist can display pieces in a more creative fashion, such as suspending the arrangements from the ceiling. A photographer can set up a large monitor or screen with photo slide shows accompanied by music. Put a new spin on traditional presentations to really catch the passing bride-to-be's eye.

   Coupons

   • Savings are almost always important to a bride, and a deal can entice the bride-to-be to pick up the phone and set an appointment. Incorporate a coupon into all of your print advertising that compels the consumer to clip it and contact you. The coupon can be for a dollar amount, such as $100 off a DJ package or floral package, or an incentive, such as a free Jack-and-Jill party booking when a wedding is booked, or offering a free bridal bouquet with the purchase of five bridesmaid bouquets. Print different coupons in different advertisements so you can trace which coupons are being redeemed and better track and compare the results of different ads you are running in different publications.

   Samples

   • Gifts and samples of products will help make a wedding vendor stand out in the mind of the bride and may also make her more apt to set an appointment or book with you. Vendors at bridal expositions typically bombard brides with pamphlets, fliers and business cards, which can often easily become lost or tossed. If, for example, you give out small boxes of candy with your company name and contact information included on the label, they will stand out amidst the sea of paper. Give each guest a small flower with your company information attached, or, if you're a photographer, set up a photo booth and print your company's information on the back of your photos.

   Testimonials

   • Hearing from other real-life brides and bridal couples about their experience with the vendor can often validate the vendor's expertise and skills more than any advertisement. Display video customer testimonials on a computer or television at a bridal exposition for the consumers to watch. You can also opt to include a line or two of customer testimonials in print advertising to give validation to your services. Include the full name and hometown of the past customers, as this will add realism to the testimonial.

Source: www.ehow.com

Tags: your company, company information, customer testimonials, ideas vendors, often easily, other vendors